FireEye, Inc. Milpitas, CA, USA
May 23, 2018Full time
Job Description Position Title: Director, Global Events Location: Milpitas, CA The Director, Global Events is a key member of FireEye’s Marketing Leadership team who will lead FireEye’s Global Events programs. The position reports into the VP, Brand & Strategy. S/he will be responsible for developing our global events strategy and well as planning and executing events, including our internal Sales and Marketing conference and President’s Club, as well as external events like RSA, Black Hat, FireEye’s Financial Analyst Day and our annual customer conference. This leader will also work as a consultant and advisor to FireEye’s Field Marketing teams, who execute regional events, to ensure all company events are consistent in in terms of quality, experience, brand and message. The ideal candidate must be a creative and strategic leader who can manage multiple events, sometimes in parallel. S/he must enjoy working in a fast-paced and changing environment and be effective working across all functions within the business. This is a leadership role involving direct management of a small team of FireEye employees as well as a larger team of vendors, as well as indirect management of cross-functional teams across the company. If you like to have a big impact in an exciting company, working with great people, in a really interesting segment of the tech industry, and are equally comfortable managing people as you are rolling up your sleeves and digging in yourself, then this role is for you. Responsibilities Manage from concept to execution, strategic corporate event programs including tradeshows, conferences, roadshows and seminars, both internal and external/industry. Conceptualize new event experiences, strategies and tactics to maximize company exposure, generate awareness and thought leadership, and produce sales leads. Recommend and drive an integrated event strategy for each event, taking leadership across the different business groups to co-ordinate everything from event strategy and goals, to developing event positioning, messaging and demo materials. Set and lead event strategies, design, policies, standards, direction, training and goals. Manage multiple external vendor relationships, contract negotiations, and logistics. Set event ROI goals and measure achievement of goals. Provide post-event feedback and post mortems to senior management. Manage functional or department budgets and execute events within budgets. Maintain FireEye marketing management systems as needed. Frequent travel – >15% or as needed, weekends occasionally. Requirements Bachelor’s degree referred. 10+ years of experience in event management, including 3+ years in a management role. Additional Qualifications Tactful and diplomatic - the ability to interact with all levels of the company top to bottom, including most senior company, customer, and partner management. Professional, with grace under fire. Creative and passionate about event planning. A problem solver, able to deal with ambiguity and quick changes of direction as needed. Well-developed analytic skills, linking event plans and activities to business results -- measurement, Return on Investment (ROI). Demonstrated experience managing complex, high-profile events involving senior management. Advanced knowledge of trade show and events strategies, tactics and modern best practices. Proven experience managing, leading, driving and measuring direct and virtual teams toward common goals. Agency and budget management. Knowledge of lead management systems and processes and the role events marketing plays in the customer journey. Proven track record of managing staff and agency teams to achieve measurable results. FireEye is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability. Click here to view the full EEO/AA statement.