West Edmonton Mall Edmonton, AB, Canada
Mar 04, 2019Full time
Marketing Manager, Events Company West Edmonton Mall Location Marketing Events Opening Date Mar 01, 2019 Closing Date May 11, 2019 The Events Manager is responsible for overseeing the Events Marketing team through effective planning, organizing and execution of events for the organization. Primary Responsibilities : • Conceptualizing, organizing and managing all phases of the various events held within West Edmonton Mall including event ideas, sourcing, contract negotiations, logistics planning, implementation and evaluation of events and entertainment. • Identifying and implementing new and unique events to be held at West Edmonton Mall, including fashion shows, concerts, celebrity events, sporting events, charitable events, autograph signings, etc. • Researching, initiating, developing and fostering relationships with potential sponsors for events. • Acting as a point of contact with external event representatives, corporate sponsorship liaisons, booking agents, talent, and internal mall departments. • Creating and maintaining a calendar of events and developing a system that enables and anticipates long term planning and effective event management for WEM events. • Updating and maintaining event processes and other documentation for reference necessary to ensure consistency. • Establishing task schedules to ensure conformance with department objectives and goals while ensuring adequate staffing for events and schedules set up, including technical, stage and other crews, security, etc. • Negotiating agreements with outside providers to manage cost and ensure the highest quality of service while managing, maintaining and determining budgetary recommendations for the fiscal year. • Developing and executing all necessary follow ups with sub-contractors, sponsors and client groups and providing post event analysis, budget recaps and participant’s feedback and incorporate learning into future plans. • Developing new ways to increase event awareness and attendance through various mediums including: website enhancements, web advertising, collateral distribution, e-mail databases and newsletters. • Other responsibilities as required. Desired Qualifications : • Completion of a post-secondary degree or diploma in Marketing, Events Management, Commerce or extensive related industry experience. • 5-7 years of experience in event coordination, promotions or events marketing based position. • Must be self-driven, self-motivated and be able to take charge of a situation when required. • A strong level of negotiation skills and experiences with developing and negotiating event contracts. • Exceptional time management skills and the ability to work in a fast paced, ever changing environment with set deadlines and planned time frames. • Strong interpersonal, organizational, computer, and communication skills are required for success in this position. Terms of Employment : • This is a full-time position that requires a flexible schedule that allows for occasional evenings and weekends to oversee certain events. • This is a salaried position that will depend on experience and qualifications. • Must be able to pass a basic security clearance.