Queen’s University Kingston, ON, Canada
Oct 26, 2018Full time
Executive Director, Advancement Communications, Marketing, Events and Donor Relations Competition Number : J1018-0915 Position Title : Executive Director, Advancement Communications, Marketing, Events and Donor Relations Employee Group : Managerial & Professional Job Category : Communications and Marketing Department or Area : ADV Communications and Marketing Location : Kingston, Ontario, Canada Grade : 12 Hours per Week : 35 Job Type : Permanent (Continuing) Shift : 7 Monday - Friday Number Of Positions : 1 Date Posted : October 25, 2018 Closing Date : November 22, 2018 About Queen's University Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more. We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society. Come work with us! Job Summary Reporting to the Vice-Principal (Advancement), the Executive Director, Advancement Communications, Marketing, Events and Donor Relations, is a member of the Advancement Leadership Team (ALT), and is the senior strategist responsible for the overall vision, strategy and leadership of university advancement communications, marketing, events and donor relations programs. The Executive Director works in a highly consultative environment, with University Relations, Advancement staff and campus partners, to build and strengthen relationships that cultivate engagement and investment in the institution, among diverse stakeholders including alumni, donors, and friends, both nationally and internationally, ensuring university messaging is paramount in all Advancement activities. Additionally, this position provides coaching and leadership to a team of seventeen in support of the department’s objectives. Job Description DUTIES AND RESPONSIBILITIES: Strategic Planning & Program Management • In consultation with key stakeholders, develops, directs, and implements integrated advancement communications, marketing, events and donor relations strategies centered on the engagement of alumni, donors, friends, and potential donors for Queen’s University. • Strengthens relationships with alumni, donors, and friends through clear and consistent messaging on all communication channels and through personalized stewardship programming in conjunction with University Relations, Advancement staff, and campus partners. Directs timing and frequency of messaging to alumni and donors. • Provides expert advice to the Vice-Principal (Advancement), ALT, other Advancement staff, and senior administrators, on strategic advancement communications and marketing, innovative and sophisticated events and donor relations programs. • Oversees the Advancement Communications and Marketing, Advancement Events, and Donor Relations units. • Takes initiative and ensures the Office of Advancement stays abreast of new and emerging advancement communications, marketing, events and donor relations practices, as well as marketing trends in both traditional and non-traditional platforms. • Measures the effectiveness and efficiency of programs, initiatives and expenditures, and takes corrective action where and when needed. Uses data analytics to inform strategy and measure performance to ensure objectives are delivered according to plan. Conducts comprehensive market research in support of new program developments using both primary and secondary methods such as focus groups, surveys and environmental scans; analyzes data and prepares reports required to formulate, execute, evaluate and benchmark strategic and priority driven implementation plans; reports findings to ALT and other senior stakeholders; and implements changes in strategy as required. • Works closely and collaboratively with University Relations to ensure Advancement strategies and programs are designed to enhance the university’s brand, image and reputation in areas identified as strategically important to the university and its future. • Ensures strategic communications and donor relations initiatives are timely, error-free, and of high-quality, in accordance with the university’s brand and visual identity standards. Administration • Provides budget and staffing leadership for the Department. o Oversees the department’s budget and participates in budget submission activities including analyzing data, forecasting resources, and developing and preparing annual budget documents. o Plans, prioritizes and manages the work of employees, providing strategic and tactical advice, guidance and coaching. o Identifies the need for staff resources, participates on staffing committees, and makes effective recommendations regarding employee selection. o Manages performance by establishing performance standards, reviewing and evaluating performance and conducting formal performance reviews on an ongoing basis. o Assesses staff training and development needs, and ensures that employees receive training required to improve and sustain successful performance. o Investigates, addresses and resolves employee/labour relations issues, including making decisions regarding disciplinary and discharge matters. • Provides strategic leadership to secure and manage relationships with suppliers, ad agencies and contract writers. • Oversees internal communication tools for the Office of Advancement including the Advancement intranet, the Office of Advancement webpage, the Queen’s Alumni email account, Alumni e-Newsletter, Queen’s alumni social media platforms, and face-to-face strategies such as departmental staff meetings. • Writes, edits and oversees other communications for the Office of Advancement including key messages, speeches, Q’s and A’s, stories and web content. • Oversees speechwriting for the Principal, Chancellor and other senior leaders and volunteers participating at Advancement events. In consultation with ALT, develops and implements integrated annual and strategic plans and metrics/evaluation framework in support of Advancement’s strategic direction. • Represents the Office of Advancement on university-wide committees and working groups where a communications presence is required, ensuring understanding and adoption of university Advancement policies and procedures. • Undertakes other duties as assigned in support of the unit and/or department. REQUIRED QUALIFICATIONS: • University degree in communications, marketing, public relations, or a related field. • Minimum 10 years of progressive experience and a demonstrated track record of success in a senior leadership role within a large, complex, multi-stakeholder organization, focused on strategic communications and marketing, and leading teams. • Experience working in a fundraising environment, particularly in the post-secondary education field preferred. • Clear understanding of and strict adherence to ethical fundraising standards and supporting legislation. • Comprehensive knowledge of accessibility issues, and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy, electronic security, and anti-spam. • Demonstrated success using diverse communications platforms including print, web, social media, video and other forms of digital communications, and writing and editing to deadlines (including stories, key messages, Q’s and A’s, speeches and communications plans). • Proven management and leadership experience, with a demonstrated ability to promote inclusion in the workplace and effectively organize, motivate, and direct professional staff and colleagues to achieve objectives; and works effectively with senior leadership. • Demonstrated successful experience in strategy development, project planning and implementation. • Experience with strategic budget and financial management, including budget forecasting. • Working towards or accredited member of the International Association of Business Communicators or Canadian Public Relations Society considered an asset. • Knowledge of a university environment and higher education (academic, research, governance, operations, administration, media) and the relationship with our donors. • Consideration will be given to equivalent combination of education and experience. SPECIAL SKILLS: • Exceptional strategic planning skills to provide clear, focused leadership and advice on communications, marketing, events and donor relations initiatives for the Office of Advancement. • Excellent business insight, with the ability to place communications, marketing, events and donor relations objectives in a larger organizational context and use this knowledge to make strategic choices in developing and managing a variety of projects. • Adept at matching the interests of donors and external stakeholders with the strategic needs of the institution. • Exceptional writing, editing and verbal communications skills to develop, implement and oversee comprehensive and measureable strategic communications, marketing, events and donors relations plans and products, with a high degree of accuracy and attention to detail. • Recognize diversity of abilities and adapt content, tone, medium and style to audience to be inclusive. • Strong analytical and interpretive skills, with the ability to think about institutional information in an interdisciplinary way, and strategically use information gleaned through market research to improve and enhance communications, marketing, events and donor relations initiatives to target audiences. • Ability to recognize and make complex decisions with good judgement and acute sensitivity to the political environment and their implications on brand image, reputation and goals. • Ability to become rapidly familiar with changing new technology and trends, assess innovation for institutional benefit and impact. • Proactively identify operational improvements to the unit necessary to deliver required services. • Capacity to build consensus and influence direction and outcomes. • Exceptional interpersonal, coaching, and relationship-building skills required to work well in a complex, decentralized environment, with a wide variety of constituents. Ability to build/nurture strong relationships, in addition to the ability to work constructively in a consultative environment. • Ability to cope with multiple demands and resolve priority conflicts while working under time constraints and deadlines. DECISION-MAKING: •Determines the most effective communications, marketing, events and donor relations strategies to deliver on Advancement and university strategic priorities and needs, and to maximize positive public relations impact. • Assesses issues/priorities and provides expert guidance. • In collaboration with stakeholders, decides how plans will be developed and managed, including tone and content of information that makes it accessible and understandable to the intended audience. Determines how to harmonize Advancement’s communications, marketing, events and donor relations activities and initiatives with those across the university including University Relations, faculties, schools, and departments. • Decides among competing constituencies and priorities with complex political considerations. Maximizes benefit of efforts so result is effective external and internal communications. • Determines how to protect and enhance the Office of Advancement and university’s reputation and image in all communications, marketing, events and donor relations objectives. • Exercises judgment on when to involve other senior university administrators in the development and implementation of strategies. • Evaluates job candidates and makes effective recommendations on suitable hires. • Decides and/or makes effective recommendations regarding transfers and promotions. • Evaluates employee performance and decides on appropriate training or coaching to address lack of proficiency in carrying out responsibilities, or remedial action for staff disciplinary situations. • Assesses investigation outcomes of grievances and makes effective recommendations on appropriate course of action or next steps on grievances. • Makes effective recommendations on level of discipline up to discharge and probationary termination. Closing Statement The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents. The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at email@example.com .