National Automobile Dealers Association Tysons, VA, USA
Apr 11, 2017Full time
Responsible for creating and implementing attendee marketing campaign for the NADA and ATD Conventions. Develop and carry out attendee social media strategy for the NADA and ATD Conventions. Essential Functions: Prepare overall attendee convention marketing plan for both NADA and ATD Conventions. Develop, design and write content for attendee promotional brochures and onsite program directories. Create and write attendee e-mail blasts, dealer e-newsletter, NADA Headline stories, and create web and print advertisements. Strategize and develop with graphic designer on brand management for the convention under supervisor's direction. Management of attendee social media properties for the NADA and ATD Conventions, to include content strategy, daily monitoring, posting, and content development for blogs, Facebook, Twitter, LinkedIn and YouTube. Develop and implement social media strategy to increase brand awareness and improve attendee participation. Work with Public Affairs, Expo, NADA University and other departments to strategize and communicate their needs through convention social media channels. Manage content, design and development of the convention website for both the NADA and ATD Conventions. Liaison with vendor on the overall functionality of the website and website layout. Implement vendor attendee scheduling tool. Coordinate with the Expo Department on the development of the website. Work with public affairs to design content and scripting for the convention videos for the website. Develop and implement the NADA and ATD Mobile App and manage onsite. Develop the social media wall at onsite Social Connection Zone. Work with vendor hired to work booth on creating content for area. Non-Essential Functions: Prepare status reports on social media efforts and success rates. Provide bi-weekly reports on website analytics. Other job related duties as assigned. Qualifications: Education and Work Experience Bachelor's degree and five to seven years of experience website, marketing and social networking experience required. Qualified candidates will have: Knowledge of Convention industry and experience with event marketing. Web and print based writing skills recognizing consumer expectations for impact, content and length. Well-versed in setting up and using online communications and social media tools including Facebook, LinkedIn and/or forums and blogs. Ability to produce quality work while meeting all deadlines; ability to prioritize and communicate deadline tradeoffs when necessary. Some knowledge of HTML programming. Superior understanding and application of grammar, spelling, punctuation, and syntax. Excellent market analysis and trending skills. Qualified candidates will have strong organizational and communication skills. Must be able to handle multiple tasks, work under pressure and within deadlines. Experience with CMS tools (Ektron), Email Automation Tools (RealMagnet, Act-on), Wordpress, Google Analytics, Access, Microsoft Word, Excel and other computer applications required. Experience with social media channels such as Facebook, LinkedIn, Instagram, Twitter required. Experience with graphic design a plus. Must have the ability to travel up to 10%. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will occasionally be required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee must have the ability to travel.