Tourism Vancouver is a destination marketing organization and business association representing approximately 1,000 members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together.

Tourism Vancouver's team includes approximately 60 full-time, 20 part-time, seasonal and contract positions and 200+ volunteers, working under the following program areas.