Banff & Lake Louise Tourism

Mission:

Inspire the world to experience the indelible awe in Banff & Lake Louise.

Vision:

A bold and disciplined marketing organization committed to the growth of our tourism economy and the curation of our brand.

Strategy:

We will grow member revenue to $9.6 million by 2020, through working with our partners to share the indelible awe of Banff & Lake Louise with high yield travellers in growth markets.