Strategic Events Manager (18 month contract)

  • Sephora
  • Mississauga, ON, Canada
  • Aug 11, 2017
Contract Brand Marketing Event Management Event Planning

Job Description

Strategic Events Manager (18 month contract)

Date: Aug 10, 2017

Location: Mississauga, ON, CA, L4W 5M3

Job ID: 121722 
Location Name: ON-FSC Toronto Off (0574)
Address: 5560 Explorer Drive, 2nd Floor, Mississauga, ON L4W 5M3, Canada (CA)
Job Type: Full Time
Hourly/Salaried: Salaried 
Position Type: Contractor (FSC Canada only)
Job Function: Marketing




POSITION:                                    Marketing Manager, Strategic Events

REPORTS TO:                            Marketing Director, BI, Sampling, Events, Animations

LOCATION:                                  FSC Toronto



The Marketing Manager, Strategic Events is responsible for managing all aspects- from planning to execution of Sephora events monthly.  He/ she will strategize, create and execute event plans including personal appearances and brand-specific events, in addition to off-site events, will analyze post-event results and develop and implement strategies based on results for future event initiatives.  Will utilize strategic planning to ensure maximum sales and press results for events.



  • Strategize event concepts to determine best strategy
  • Develop and test new event formats
  • Partner with all corporate stakeholders to create and execute strategies, including but not limited to Marketing, Operations, Client Services, Education, Merchandising, Inventory
  • Communicate, direct and manage all event details with brands, vendors, stores  &, district managers efficiently
  • Manage events from start to finish and oversee all details to ensure maximum sales and positive client experience
  • Ensure brand event goals are achievable and in-store inventory levels are accurate
  • Direct and oversee marketing collateral for events including in-store and online exposure
  • Administer animation event representation on and social media outlets
  • Manage event budget
  • Track, report and analyze event results including but not limited to sales and press results comprehensively for all events in a timely manner
  • Create comprehensive recaps following each event in a timely manner and incorporate key learnings into future strategies
  • Field both store and brand requests, concerns and feedback for assistance with events
  • Travel and be on-site for events as possible ; required travel within Canada up to 20 %



  • Self-starter, high degree of initiative and independence
  • Proficient in Microsoft Applications, including Word, Excel, PowerPoint, Access as well as Outlook
  • Ability to successfully work with internal cross-functional teams, outside vendor partners and various levels within both Sephora Corporate and Stores Teams
  • Strategic, resourceful and logical in thinking with the ability to problem solve
  • Strong organizational and presentation skills, able to track multiple projects
  • Ability to motivate and direct a team in a supportive and enthusiastic manner
  • High level of accuracy, able to detect inconsistencies and errors
  • Strong interpersonal skills, approachable, diplomatic and flexible
  • Strong number aptitude, able to compile and analyze data
  • Excellent verbal and written communication skills
  • Experience with sales databases, particularly MCS program, helpful
  • Minimum 4-6+ years corporate marketing and/or event planning experience (Toronto and/or British-Colombia and/or Alberta experience is a plus)
  • Experience managing budget
  • Proven leadership
  • Bachelor’s degree in a related field
  • Retail cosmetics experience preferred
  • Some travel and weekend hours required- up to 20% of time

SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Job Segment: Marketing Manager, Animation, Marketing, Creative