Director, Marketing - Trade Show

  • Advertising Specialty Institute (ASI)
  • Philadelphia, PA, United States
  • Nov 10, 2017
Full time Communications Marketing Trade Shows

Job Description

Director, Marketing - Trade Show

Marketing | Trevose

ASI Show is seeking an experienced direct response marketer for a Marketing Director position.  This position is keenly focused on growing show attendance, innovation and change, driving customer engagement and member experience. The Distributor Marketing Director, in addition to managing the Creative design team, developes the strategy, tactics, budget, schedules, processes and systems to grow attendance for the ASI Trade Shows and events.


  • Grow attendance by establishing attendance goals and developing overall marketing strategies and plans.
  • Writes and executes annual distributor/attendance marketing plans for ASI Show events, to increase attendance year over year
  • Supplying the Design team with direction and overall guidance for them to create high-impact collateral and promotional pieces.
  • Developing cross promotion opportunities with ASI to increase show attendance and non-member opportunities.
  • Oversees each project from start through delivery, ensuring each marketing piece is on target, on time, on budget and delivers desired registrations/leads.
  • Develops marketing budget and analyzes ROI for all invested marketing dollars
  • Conducts and presents post-show analysis
  • Evaluating customer research, market conditions, competitor data and altering marketing plan as needed.
  • Supports the Distributor Groups/Meetings team
  • Manages the Creative Design Team
  • Manages the Distributor Marketing Manager and the internal telemarketing team


  • Bachelor degree or higher in Marketing, Communications, or related field required


  • Previous work experience at an advertising agency, tradeshow organizer or similar company.
  • 10+ years of direct response marketing experience.
  • Experience in developing, maintaining and delivering marketing strategies that meet company objectives.
  • A proven ability to implement all marketing, advertising and promotional activities.
  • A strong knowledge of marketing techniques and concepts.
  • Knowledge of best practices for print, electronic, content and social media marketing.
  • Writing experience with an emphasis in direct response marketing/promotions.


About ASI Show Family of Events

ASI Show®, fASIlitate, and ASI Roadshow foster business-building relationships among ASI member distributors (attendees) and suppliers (exhibitors). Each is designed to meet the varying needs of ASI membership. ASI Shows, the flagship series, are large-scale convention center trade shows attracting thousands of distributor attendees and hundreds of exhibitors. Held in three host cities at strategic times of the year – Orlando, Dallas and Chicago – the shows also feature free education for all levels of membership, high-profile keynote speakers and networking events. fASIlitate is a hosted buyer event series that brings together the industry's elite top suppliers and million-dollar distributors, for three days of scheduled one-on-one meetings in resort venues across the country. The ASI Roadshow are 1-day events which visit 40 top cities across the U.S. and Canada with Super-show formats serving key markets. Visit for more information about our full event portfolio.