Senior Sales Executive - Meetings & Events

  • Travel Edge
  • Toronto, ON, Canada
  • Nov 23, 2017
Full time Business Development

Job Description


Reporting to the Director, Travel Edge Events, the Senior Sales Executive - MICE is responsible for increasing meetings, events, and incentive travel volume and grow market share by identifying, qualifying, and recruiting new accounts into the operation. 


  • Develop and implement sales strategies, methodologies and processes to drive new business growth.
  • Track competitor activity in the market and initiate necessary actions where appropriate.
  • Represent the company externally in an effective manner.  Determine appropriate trade show and other sales development event participation that affect the North American market.
  • Represent the company in suitable trade and professional organizations.
  • Build strong internal relationships so as to ensure appropriate support and cross-functional cooperation.
  • Develop a lead/referral channel utilizing industry relationships, strategic and regional sales contracts, customers, and Travel Edge functional groups.
  • Maintain pipeline of business development opportunities and provide regular reporting on their progress.
  • Act as a communication conduit between the local industry and client services to define service enhancement opportunities.
  • Actively prospect/call target accounts to qualify timing of actual sales opportunities.  Initiate sales process at the appropriate time relative to contract expiration.
  • Determine unique Travel Edge MICE value proposition for each prospect opportunity through careful analysis of prospect’s current business, challenges, goals, and operations.
  • Develop and maintain strong business relationships with decision makers and key influencers in North America.
  • Create and develop appropriate sales strategies to win new business in North America.
  • Draft and deliver sales presentations and Request for Proposals (RFPs)
  • Meet and exceed monthly and annual revenue target set by Travel Edge Events.
  • Manage prospect relationship data in Salesforce system.
  • Ensure smooth transition of new business to Travel Edge Events team.
  • Performs other duties and assists in all areas, as assigned


  • Bachelor’s Degree in a related field preferred.
  • Extensive experience in B2B sales/business development.
  • Experience selling to C-Suite.
  • Strategic selling and closing skills.
  • Proven ability to drive sales results and work in a KPI intensive environment.
  • Consultative communication skills, including presentation, sales and negotiation in a business to business environment.
  • Strong written communication skills, experience with writing RFPs preferred.
  • Ability to function in a fast-paced, demanding environment
  • Strong financial and business acumen (planning, budgeting, and forecasting skills)
  • Self-starter, team player, and able to work independently.
  • Meetings & Events experience, an asset.
  • Extensive professional network.
  • Ability to travel up to 30%.

We thank all candidates for their interest however only those selected for an interview will be contacted.

Please apply at the following link: