Director, Executive Events

  • Ceridian
  • Toronto, ON, Canada
  • Jun 13, 2018
Full time Event Management Event Planning Relationship Management Senior Level Staff Management Strategy

Job Description

Director, Executive Events


Full Time

Date posted: Tuesday, June 12, 2018

Ceridian. Makes Work Life Better™  

This is our promise. Not only for our customers, but our employees as well.

Ceridian is a cloud company powered by people.  Join us as we transform the world of work for millions of employees around the world.  Our products help employees be paid on time, apply for promotions, grow their careers, and support their work/life fit.  Our solutions and our people work together to help organizations control costs, save time, optimize their workforce, minimize risk and grow their businesses.

As a software company specializing in human capital management (HCM), Ceridian has not only invested heavily in cloud software development but in its people as well.  We have a variety of career growth (Top Talent, Career Pathing, Tuition Reimbursement, & Job Rotation) and Diversity/Inclusion (YOUnity and Ceridian’s Women Network) programs to support your career journey at Ceridian.

We are looking for fun, intelligent, team oriented people who believe in our values: Customer Focus, Transparency, Diligence, Optimism, and Agility.

Find out why Ceridian employees declare Ceridian a Great Place to Work® in 2017, a Glassdoor Best Places to Work in 2017, and one of Canada’s Top 100 Employers for 2017!

Director, Executive Events

The Director, Executive Events will oversee a group of marketing managers, specialists and support staff to develop, implement and direct strategic initiatives to engage Ceridian executive customers, prospects and leaders. The focus for this role will be to execute event campaigns and program deliverables to drive sales and increase brand awareness. As a senior leader within the Marketing leadership team, the individual will communicate consistently with senior leaders across the organization on the status of current projects. Therefore, this individual will bring strong relationship building skills, be highly organized, know how to delegate and motivate a team. This individual will work to foster the necessary collaboration with sales, Product Management, the Executive team and others to achieve overall success.

The Director, Executive Events will have a firm grasp of the duties of the team and champion operational excellence, with the ability to assist the various roles in a pinch. As an important part of the team, this individual should be analytical, flexible, calm under pressure with an ability to solve problems in real time. The Director, Executive Events will be expected to execute current campaigns, specifically the HCM Summits, internal executive events as well as future program planning, projections and metrics associated with the team’s initiatives. As part of this research and planning, the individual will consistently work with the team to find ways to improve current programs both in terms of cost savings and generating innovative ideas to refresh programs year-over-year. People leadership and development are top priorities for this leader.


  • Provide strategic direction and oversee the execution of all executive events including HCM Summits, strategic events and drive the prospect experience at Ceridian’s annual user conference INSIGHTS Present strategic and tactical event plans to senior leaders and the CMO with recommendations, new ideas and opportunities
  • Develop, manage, and implement annual and project-based events plans and budgets to meet business objectives and expectations
  • Grow and maintain strong relationships with internal and external stakeholders
  • Create, implement and maintain appropriate metrics to evaluate impacts and effectiveness of events
  • Oversee the sourcing and analysis of all venues for programs including caliber of venue, floor plans, site visits etc.
  • Attend events to run or support the event production
  • Provide recommendations on technology platforms to increase efficiencies during planning and onsite at events
  • Lead team brainstorming to generate creative campaign strategies and tactics
  • Recruit, train and develop a team with skills and experience aligned to meet
  • departmental and corporate objectives
  • Manage team performance per requirements and objectives for all direct reports


  • Minimum 15+ years of event/marketing experience
  • Experience managing a diverse team both within and outside of the department
  • Excellent communication skills
  • Excellent collaboration skills
  • Proven strategic marketing experience with track record of leading the development and execution of marketing plans which resulted in positive business outcomes
  • Advanced knowledge in Microsoft Excel, Word, and PowerPoint
  • Experience with technology industry considered an asset
  • Education/Experience: Minimum of Bachelor’s Degree in Marketing or related field, or equivalent combination of education and experience. 
  • Critical thinking and ability to define and pursue strategic objectives
  • Ability to manage multiple projects and tight deadlines
  • Ability to work with cross-functional groups, of varying levels of seniority, within and outside the organization
  • Cool, calm under pressure 
  • Ability to adapt and problem solve
  • Strong sense of leadership and team management
  • Global experience considered an asset
  • Ability to speak in front of large groups
  • 25-40% travel required

Ceridian combines the excitement of a startup environment, with the growth opportunities of a large organization. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success.  
Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace all individuals and what makes them unique.  We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity, disability, national origin, race, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, provincial or local laws. We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on award winning projects!

Connect with us on Twitter @CeridianCareers or Facebook CeridianCareers

We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.