Marketing Coordinator, Cultural Services (6-Months)

  • City of Brampton
  • Brampton, ON, Canada
  • Apr 12, 2019
Contract Arts/Culture Event Planning Marketing Public Relations Staff Leadership/Management/Supervision Tourism

Job Description





HIRING SALARY RANGE: $78,552.00 - $88,371.00 PER ANNUM




The Cultural Services Division at the City of Brampton is a highly visible municipal portfolio that supports the City’s strategy to provide innovative, creative, high quality arts, culture and entertainment to its residents and to stimulate economic and community development through creative placemaking. The purpose of this position is to take lead responsibility for marketing, sales, and communications for Culture, Events and Tourism at the City of Brampton in order to increase participation and promote the City of Brampton as a vibrant and connected community. Reporting to the Senior Manager, Cultural Services, this position is also responsible for providing detailed analysis and insight into campaigns to help inform future strategy and decision making.


Marketing activities. Collaborate regularly with the Senior Manager, Manager, Culture and Manager, Tourism & Events to ensure a clear and accurate representation of the division’s vision and direction. Responsible for the planning and implementation of all marketing, public relations and publications, to reach target audiences. Shape the public perception of arts and culture in Brampton through the execution of brand identity in print, publications, electronic media, media relations, public events, and physical spaces. Leverage content using a wide range of tools, including social media, YouTube, online advertising, e-newsletters, and more. Develop and implement workflow processes to ensure continuity in website updates, changes and enhancements. Analyze and evaluate the effectiveness of campaigns and provide detailed “post mortem” reports whose learning impacts subsequent campaigns. Analyze visitor/attendance data to further advance targeted marketing. Collaborate with the Coordinator, Performing Arts Marketing and Strategic Communications Advisor to increase the local and national profile of Brampton’s cultural offerings and assets.


Liaise with stakeholders. Maintain external networks and keep abreast of arts, culture, event and tourism marketing best practices. Build and maintain relationships with local community organizations, media, municipal staff, the province and other related sector organizations as appropriate.


Staff Scheduling and Work Allocation. Ensure proper scheduling and assignment of full-time, part-time staff and volunteer duties, with attention paid to peak periods. Create and monitor work place standards for all roles. Provide task assistance and create a healthy team environment. Make certain staff have information, training to meet customer expectations and to comply with all City Human Resource and legislated (i.e. Health & Safety) regulations. Recruit, oversee and provide staff performance evaluations.


Administrative and financial duties. Provide daily supervision of all delivery aspects of marketing support. Prepare and manage budget expenditures and revenues for Marketing section. Develop and report on KPIs in conjunction with management. Ensure all Health & Safety regulations are being met, and that procedures, documentation (i.e. WHMIS) and supplies are in good order.


Management support. Encourage an innovative working environment that enables growth in new technology and marketing practices to ensure the vitality of arts, culture, events and tourism in Brampton. Provide regular communication and reports on daily operations, customer and staff incidents, and customer feedback. Identify new opportunities, new technologies and applications for consideration. Provide potential solutions to emerging issues.


Other duties as assigned.



  • Post-secondary degree or diploma in Marketing or related field
  • 3 to 5 years related experience in marketing, public relations, communications (in events, tourism, entertainment or leisure industry an asset
  • Experience using research to develop sound media strategies, promotional plans and concepts
  • Experience recruiting and supervising full-time and part-time staff; ability to lead in a team environment that is unionized
  • Customer service orientation  
  • Established relationships with cultural agencies an asset
  • Superior written and verbal communication skills in English
  • Computer proficiency in Microsoft office; other desktop publishing packages an asset
  • Experience in working with CRM databases
  • Experience in working with third party advertisers and media agencies.
  • Flexibility to work irregular hours, including evenings and weekends.


As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation.  Any changes affecting this position will be communicated as information becomes available.

Exciting things are happening at the City of Brampton. Watch our Join Our Team video to hear what our employees say about working here. For insight about Brampton’s future, take a peek at what renowned urban planner Larry Beasley has to say.


**Various tests and/or exams may be administered as part of the selection criteria.


Job status: Contract

Job Type:   Non-Union


Applications must be received by: April 25, 2019


Alternate formats will be provided upon request.




If this opportunity matches your interest and experience, please apply online at: quoting reference #103360 by April 25, 2019 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement.


Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.


The City is an equal opportunity employer.  We are committed to inclusive, barrier-free recruitment and selection processes and work environments.  If you are contacted for a job opportunity, please advise the Human Resources Division of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.