VP Live Events and Entertainment

  • Univision Communications Inc.
  • Miami, FL, USA
  • Jun 14, 2019
Full time Event Management Event Planning Live Events Production Team Leadership/Management/Supervision

Job Description

VP Live Events and Entertainment

Miami, FL

Full time


The Director/VP of Live Events and Entertainment at Univision Radio/Uforia will be responsible for developing and executing a live events strategy to drive new revenue opportunities for Univision Radio and Uforia.  The Director/VP will work closely with other division leaders including market presidents/GM’s, programming, sales, digital content and business development in executing such strategy. This position will focus on revenue generation and be ROI driven, the live event leads is a dependable, highly efficient, and reliable problem-solver who is comfortable navigating new and / or time-sensitive situations and exercises discretion related to confidential materials and company information. This role requires a high level of attention to detail, deep financial analytical skills, prompt and clear communication skills, analytical problem-solving ability, and an orientation toward execution.


The head of live events and entertainment will have P&L responsibility for the events business and will be the primary point person between Univision radio and external stakeholders including venues managers, third party event promoters and production services and vendors. He/she will review event P&L, seek efficiencies and negotiate across a broad list of vendors and service providers. The head of live events and entertainment will also ensure that the brand attributes of Uforia are kept in check as the live event strategy is executed.


Job Responsibilities

•     Oversee Uforia concert series P&L, and concert series execution. This includes oversight of event P&L, production managers, and existing agreements with third patty co-promoters.

•     Responsible for developing and implementing live events business initiatives by ensuring successful planning, execution & roll-out to accelerate growth and efficiencies of existing and new live event concepts.

•     Responsible for synthesizing large amounts of information to transform them into insights to share with the team, conducting ad hoc relevant analysis and manage business planning, including operations, goals setting and monitoring and budgeting.

•     Implement short and long-term programs and processes to optimize department work flow.

•     Organize and facilitate meetings as necessary (e.g., creating agendas, taking notes and action items, drafting correspondence, and following up to see action items through to completion).

•     Serve as a liaison to cross-functional groups across the entire company

•     Compile, author, and edit briefing materials and build presentations as requested

•     Identify and negotiate co-promotion partnerships to execute on a live events strategy to drive new revenue and brand building efforts for the Uforia brand.

•     Drive creative development of initiatives in coordination with key content partners

•     Build a world-class Live Events team, of internal and external team members and build a culture of discipline and rigor and with direct management of a cross-functional team across category/marketing, creative and product

•     Partner with legal and Business Affairs to ensure appropriate rights management across the portfolio of events.

•     Manage current partnerships and vendors to ensure quality execution



  • Senior corporate leaders
  • Talent and industry relations leads
  • Radio programming leads
  • Sales leaders
  • Digital content leaders
  • Artist managers
  • Music artists and celebrities



  • Technical vendors
  • Venue managers
  • Union leaders
  • Artists production managers
  • Police, Fire marshal and security leaders


Required Skills & Experience

  • Minimum 7+ years of live event production or venue management
  • Experience in building or leading content teams
  • Solid knowledge of live event production budgeting process, a must
  • Solid understand ticket scaling strategies
  • Excellent written and oral communication skills in Spanish and English
  • Proficient budgeting and P&L analysis skills
  • Comfortable to work collaboratively, and lead cross-functional teams.
  • Passion for live event production, and Latin music a must.
  • Poses a deep emotional connection and knowledge of the live Latin music and entertainment market
  • Expertise in established business software application (Power point, Excel, Word)
  • Self-motivated and highly proactive


Desired Skills & Experience

  • Bachelor’s degree or Advanced degree in in event production or venue management or equivalent experience
  • Previous experience working in a supervisory capacity
  • Must be a team builder and a team player.
  • Experienced vendor review and selection experience
  • Ability to keep calm under pressure
  • Ability to work in a fast-paced environment
  • Highly organized
  • Ability to work on multiple projects at a time
  • Ability to work under time constraints.
  • Requires knowledge of the Hispanic community and traditions
  • Prior experience in motivating, supervising staff


Eligibility Requirements

  • Must be willing to work from office in Miami, FL
  • Employment/education will be verified
  • Must have unrestricted authorization to work in the United States


Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.