Sr. Manager Digital Marketing & Virtual Events

  • OpenText Corp.
  • Richmond Hill, ON, Canada
  • Jul 12, 2019
Full time Digital Marketing Project Management Relationship Management Social Media Virtual Events

Job Description

Sr. Manager Digital Marketing & Virtual Events

 

Ref#: 24738

Function: Marketing

Location: Canada, ON, Richmond Hill

Apply Now
 

 

The opportunity:

As a Sr. Manager, Virtual Events and Digital Marketing, you will be joining a dynamic and agile marketing team. You will be responsible developing fully integrated virtual event (summits, webinars, podcasts) that included SEM, email, 3rd party support, virtual events, translations designed to drive value and volume. Communications will focus on embracing the customers’ journey to ensure engagement with in large enterprise accounts.

You can manage multiple campaigns at once, while keeping all your constituents up-to-date and informed. You must be comfortable with change and thrive under pressure.

You are great at:

• Passion and proven experience building fully integrated global virtual demand generation campaigns with a strong digital marketing background 
• A digital-first mindset to drive innovative virtual programs (summits, webinars, podcasts etc) that stand out in the B2B marketplace and drive quality leads and pipeline
• Strong project management skills to ensure timely execution on all campaigns
• Build strong relationships with subject matter experts within the organizations to align on innovations and virtual event development
• Ability to analyze the performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs
• Aligning with the campaign managers, regional field marketing and account development teams to provide the foundation to drive conversion

What it takes:

• Bachelor’s Degree in marketing or related field is required
• 5 years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company
• Strong PPC, Social and paid advertising experience
• Proficiency with MSFT Office; experience with data analysis in Excel, including pivot tables and advanced functions
• experience with marketing automation (ideally Eloqua) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting. A self-motivated, performance-driven and professional demeanor.

 

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com.

Country

Canada