Events and Shows Manager

  • KIA Motors America
  • Irvine, CA, USA
  • Nov 26, 2019
Full time   Event Management Event Planning Experiential Marketing Trade Shows

Job Description

Events and Shows Manager

Date: Nov 26, 2019

Location: Irvine, California, US

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Manage and develop National Dealer facing events, manages the daily operations of Kia’s Auto Show and Point-of-Sale Merchandising Programs and Experiential programs. These operations include, but is not limited to, show site supervision, concept development, and show site event/promotion coordination and all around experience of event development, management and marketing.  

Major Responsibilities

1st Priority - 45%   

Auto Shows:
Lead the planning of the Auto Show related events including: selection of agency partner/s, the appropriate shows/venues, arranging for and securing the right model mix of vehicles, data capture and overall lead reporting.  

2nd Priority - 25%

Dealer Events:
Developing, organizing, planning, leading, and promoting a range of large scale dealer events.


3rd Priority - 20%

Lead the planning of the Auto Show Ride and Drive initiatives including: selection of agency partner/s, the appropriate shows/venues, arranging for and securing the right model mix of vehicles, data capture and overall lead reporting.  With support of the National Manager of Partnerships and Experiential; Administer experiential marketing activities and Collaborate with KMA Market Research / other internal departments, and partner agencies to develop and execute consumer/fan surveys.  Ensure that surveys are the voice of the customer and that methodology / questions / results meet the business needs.  Assist Partnerships Mgr with day to day operations of experiential marketing events and partnerships.

4th Priority - 10%

Assist Regions/DMGs with any local Ride and Drive or display activations


  • Bachelor’s degree in Marketing, Advertising, Business, or equivalent directly related experience.  

Overall Experience

Overall Related Experience:

Minimum seven to ten years in a marketing environment.  Preferably within the Automotive Industry.


Other Requirements:

  • Travel will be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.

Directly Related Experience

  • Four to six years’ experience working within an auto show environment.v


Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint

Written & Verbal Communication

Strong organizational skills

Detail-oriented and proactive

Analytical and Critical Thinking


Ability to monitor budget

Ability to react to and anticipate delays/challenges


CHALLENGE - Solving Complex Problems

COLLABORATION - Building and Supporting Teams

Serving Customers

CUSTOMER - Serving Customers

GLOBALITY - Showing Community and Social Responsibility

PEOPLE - Interacting with People at Different Levels

People Development

People Management

Adapting to Change

Championing Customer Needs

Communicating Effectively

Delivering High Quality Work

Entrepreneurial Thinking

Managing Resources


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Segment: Marketing Manager, Manager, Advertising, Market Research, Marketing, Management, Automotive