Events & Community Marketing Specialist

  • Sleep Country Canada
  • Toronto, ON, Canada
  • Jun 19, 2017
Full time Event Management Event Planning Marketing Project Management Public Relations

Job Description

Job Number: J0617-0457

Job Title: Events & Community Marketing Specialist

Job Category: Marketing

Job Type: Permanent Full Time

City, Province: Toronto, Ontario

Open Positions: 1

Posting Date: June 16, 2017

Closing Date: July 14, 2017

At Sleep Country Canada / Dormez-Vous? We are crazy about sleep! Don't believe us!? We happen to be Canada's #1 specialty retailer with over 230 stores nationwide and growing.

Working at Sleep Country Canada (SCC) and Dormez-Vous? (DV) is more than just a job, it's your opportunity to realize your full potential! We trust you to make the right decisions- you will be motivated and empowered every day to make a positive difference to your team, the customer experience, and the growth of our business.

At SCC/DV, we work hard but most importantly, we play hard! We are driven by a shared set of core values that focus not only on providing the best customer service, but also on recognizing, developing, and caring for our own associates (that means YOU!). At Sleep Country, we realize there is more to success than work and working with us will allow you to be a part of a strong, vibrant, and fun work environment.

Do you have what it takes?

Position Overview

Do you have what it takes?
The Checklist
„X Can you?
ħ Coordinate and execute radio promos, radio remotes, in-store and mall events, contests and promotional giveaways with Sales and Media Partners?
ħ Use your creativity to plan, implement and coordinate Public Relations efforts through media and charitable initiatives?
ħ Support and create actionable advertising/marketing plans for new and current stores
ħ Manage requests for home shows including booth graphics, print ads, email blasts and other marketing collateral?
ħ Create agency briefs and internal sales memos?
ħ Assists in the development of in-store marketing material, managing creative process and following up with agencies and vendors?
ħ Manage corporate sponsorships and agency relationships in order to maintain an open and productive working relationship with all of our partners?
ħ Liaise daily with various vendors, agencies, and internal associates in order to move projects and programs forward?

„X Do you have?
ħ A University Degree or College Diploma in Marketing or a related field from an accredited institution?
ƒß 3 ¡V 5 years of relevant work experience, preferably in retail or event planning?
ħ Excellent Project Management skills?
ħ A passion for event planning, coordination, production and execution?

„X Are you able to?
ƒß Act as central liaison between SCC¡¦s internal departments and Canadian media? You will be responding to incoming requests and organizing interviews.
ħ Facilitate all corporate charitable initiatives, community fundraisers and various community programs on-time and on-budget?
ħ Proactively seek and assess all marketing initiatives, and make recommendations on how to best build the brand?
ħ Exhibit exceptional verbal and written communication skills?
ƒß Bring forth highly developed interpersonal skills and able to influence and build relationships? You¡¦ll be working with our management team, internal and external customers and vendors
ħ Execute marketing initiatives, evaluating the effectiveness of existing programs and making clear recommendations for future programs?
ħ Meet strict timelines and adapt quickly to changing priorities
ħ Work efficiently and independently in a fast-paced environment
ħ Bilingualism (English/French) is considered an asset.

Department Details:
From your first day in the Marketing department, you will be part of team that ensures that Sleep Country Canada is advertised and seen as the admirable and respected company that it is. Your key focuses as an Events and Community Marketing Specialist will include: Radio Promotions, Local Store Marketing, Events, New Store Openings, Sponsorships, Public Relations, Charitable Programs, and other marketing support functions. This role is responsible for executing marketing initiatives, building strong internal and external relationships, and making recommendations on how to best build the company brand with future projects. This position also requires excellent project management skills, strong interpersonal skills to manage multiple vendors/partners and strong people skills to develop and maintain internal and external relationships.


Based on your experience, we¡¦ll offer you a competitive salary, bonus structure and benefits package.


Some travel will be required.

How to Apply:

Interested in joining our team? Please visit our career section of our website and apply online now!

Visit for more details! (Please note that only candidates selected for an interview will be contacted.)

Please note: Our head office is moving to 7900 Airport Rd., Brampton, Ontario in October 2017.

Employment Equity

We recognize the importance of a diverse workforce and we therefore encourage applications from Aboriginal Peoples, women, members of a visible minority, and persons with a disability.

Sleep Country Canada is proud to provide employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at (416) 242-4774.