Wendy Derblich, CMP

  • Corporate Event Planner
  • Canada
  • Jan 29, 2018
Full time Corporate Events Event Management Event Planning Event Specialist Meetings

Personal Summary

Creating memorable events is both an art and a science. I love both sides. Planning unique experiences to support company goals taps into my methodical, strategic and insightful nature. Delivering those events harnesses my creativity, flexibility and relationship building skills. I love a challenge. I love devising new approaches to tried and true event planning fundamentals. Complexity doesn’t scare me. It only pushes me to be more innovative. With a diverse field of expertise, I have delivered a wide range of events for the pharmaceutical, non-profit and animal health sectors. This diversity has honed my propensity for organization and efficiency nature and allowed me to develop and refine my relationship-building with both internal and external stakeholders, event design and management and clear and concise communications. Having been both a provider and a client, I know what you need, when you need it and how you want it delivered! Connect with me to share best practices and discussion around the Events industry. Events Experience Overview: Trade Shows – Conferences – Symposiums – Seminars – Sponsorships – VIP Meetings – Product Launch Events Highlighted Skills: Event Design & Strategy – Project Management & Documentation – Budget Management & Reporting – Negotiation – Public Speaking – Time Management – Marketing & Sales Support – Vendor & Agency Management

Work Experience

Marketing Coordinator, Animal Health
Dec 2013 - Nov 2017 Bayer

Reported to Director of Marketing, collaborated with a team of five (5) brand managers on industry conferences/tradeshows, product launch events, promotional campaigns and related projects.

Liaised with Sales Team as a key conduit of marketing information and support. Divisional budget of $40M (with $4M for marketing department).

-Developed high impact sponsorship implementations at six (6) annual national conferences - including booth layout, promotional items and collateral, and support sales team for up to 40annual regional shows to build brand awareness, product knowledge and generate leads. Budget of $380K.

-Materialized marketing goals in the form of promotional items, working with brand managers, procurement and agencies to research, select and negotiate price, terms and quantities of branded giveaways. Budget of $40K.

-Organized seven (7) events across Canada in 2015 to promote launch of new companion animal antibiotic therapy. Managed agency and speaker contracts ensuring logistics were seamlessly executed. 130+ veterinarians attended; meetings were instrumental in achieving the launch goal of driving product update into 35% of accounts. Budget of $25K.

-Assembled series of 14 national ‘Tick Talk’ dinner meetings in 2016; including coordinating invitation design, speaker contracts & travel itineraries. Meetings had total of 700+ veterinarians & healthcare staff attendees and were key in achieving 5% growth of Bayer’s flea and tick control products in the face of two (2) competitive launches. Budget of $120K.

-Coordinated five (5) dinner meetings in 2016 to support the launch of a new bovine DNA immunostimulant. Collaborated with brand manager and agency to invite attendees and design and manage meeting logistics. Qualified list of 200+ bovine/large animal veterinarians resulted in 150 attendees; drove product awareness and trial use by 25% of feedlot accounts. Budget of $30K.

-Created Meeting & Event Planning kit with templates for budgets, timelines, meeting materials and pre-/post checklists that set up Foundation staff and Sales Team for successful events.

-Nominated by colleagues for and won L.I.F.E. Award for Efficiency at 2017 Animal Health National Business Meeting.

Event Manager
Jun 2012 - Mar 2013 The MasterCard Foundation

Managers and Coordinators to determine requirements for two (2) signature events including objectives, resources, program materials and timelines. Budgets ranged from $40K - $60K.

-Met short timeline requirements (less than three months) in delivering Collaboration for Youth symposium in Arlington, VA, and Collaboration for Impact/Scholars Partners meetings in New York City, NY with 60+ global partners in attendance at each event.

-Developed, managed and reconciled budgets, allocated, tracked and managed resources, managed meeting collateral design and production and created and compiled post-event surveys for each event.

-Working with trusted site selection partner, sourced and negotiated with venues for food and beverage, audio-visual, accommodations and meeting space for each event.

Events Project Manager
Oct 2005 - Mar 2012 Six Degrees Medical Consulting

Reported to account leads/partners and managed 80+ domestic and international pharmaceutical meetings, comprised of advisory boards, investigator meetings and symposia. Budgets ranged from $5K - $250K.

-Built long-term partnerships with clients, healthcare professionals, external suppliers/vendors  and other key stakeholders.

-Recruited healthcare professionals and Key Opinion Leaders, ensuring high response rate to meeting invitations.


General Business
- May 2000 Seneca College
Certified Meeting Professional
- Aug 2016 Event Industry Council