Christine da Silva

  • Director, Events
  • Greater Los Angeles Area
  • Apr 16, 2018
Full time Brand Marketing Event Management Event Planning Live Events Marketing Project Management

Personal Summary

Adaptable and results-driven marketer with nearly 10 years experience weaving marketing and communications efforts with events to maximize brand presence and drive revenue growth. 

Work Experience

Marketing Manager
Nov 2016 - Jukin Media
  • Awarded Employee of the Year by Jukin’s executive team for outstanding leadership and contribution to the company; voted out of 250 employees and awarded during first year of employment
  • Designed, produced and executed 75 unique experiential activations, sponsorships and cocktail events in 2017 that generated a 220% ROI using an optimized budget of $650K
  • Work with C-level executives to pitch and develop speaking engagements and thought-leadership in media and entertainment to increase brand recognition both domestically and internationally
  • Partner with sales to create integrated experiential branded content offerings across Jukin’s five major programming brands which combine for more than 80 million fans online­
  • Revamped, tested, sourced and successfully launched The Pet Collective’s first branded game, Catface, and positioned to launch mass market to a community of 7M Fans
  • Spearheaded launch of customer loyalty program for community audience, contributing to a 42% uplift in positive social media activity and an increase in content submissions and acquisitions
  • Developed and managed a series of programs designed to engage employees and enhance corporate culture, including employee anniversary gifting, new hire welcome packages, and Jukin’s global summit
Founder
Feb 2009 - Christine Monet Events
  • Cultivate scalable experiential offerings for B2B and B2C initiatives across multiple industries including digital media/publishing, music, entertainment, retail and hospitality
  • Provide marketing consulting to startups and develop customized marketing strategies including digital marketing and experiential campaigns to launch products and services
Project Manager, Creative Services
Dec 2015 - Nov 2016 CenterCal Properties
  • Revitalized and executed new strategic marketing plan for four annual tradeshows with 36,000 attendees, doubling booth attendance and saving $90K annually on design, decor and staffing costs
  • Revamped project tracking systems and improved marketing workflow by mentoring new designers, evaluating best practices for creative briefs and structuring timelines and status to centralized calendar
  • Introduced new production processes and re-negotiated vendor rates that slashed costs by 30-50% on average
Marketing Manager
Sep 2014 - Oct 2015 Fresh and Easy
  • Responsible for developing clear marketing briefs, developing original content and overseeing creative development of campaigns across e-commerce, digital marketing and printed POP displays
  • Partnered with merchandising and sales teams, using shopper marketing data to segment campaigns and create sampling initiatives that contributed to a 17% increase of shopper basket size
  • Developed the content marketing strategy for customer email marketing campaigns, increasing click through rates by 150%
  • Optimized the marketing budget for 97 stores in California, Nevada and Arizona, saving $2M by standardizing marketing materials and reorganizing the POS printing and fulfillment schedule
  • Provided creative direction for product photography and developed photo library and style guide that slashed $60K annually from billable agency services
Account Manager
Oct 2012 - May 2014 Schawk
  • Developed and pitched comprehensive creative briefs which streamlined project management and contributed to a decrease in client revisions from an average of 15 per project to less than three
  • Managed client relationships onsite and communicated all client requests to the agency design team to ensure all projects remained within scope, timeline and budget

Education

Bachelors Business Administration, Marketing
Loyola Marymount University